SEO vs Adwords?

5 Reasons Why SEO is Better than AdWords

adwords-v-seoBoth SEO and Google AdWords are essential for SEM or Search Engine Marketing. When you’re launching a digital marketing campaign for your business, these are the valuable tools that will get you the traffic and the sales conversions that you need to rake in more profit.

However, recent data from Jammy Digital shows that SEO is actually better than the other in terms of long-term ROI, as well as effectiveness in conversions. Let’s take a look at 5 reasons why SEO is better than AdWords:

1. SEO is Cheaper

Let’s take a look at how AdWords work – this is Google’s paid advertising product where a company pays to have their ad placed on the top or side of the screen, and each time an audience clicks on this ad, the company pays a certain fee that ranges from $5 to $60. SEO, on the other hand, does not require the company to pay a fee each time a visitor arrives at the site.

Let’s take a look at the difference between the two: the costs that SEO incurs are usually limited to the writer of the content, and the hosting of a website, whereas the cost of AdWords come from the clicks of the audience.

Martin H, a freelance SEO Manchester explains that “The costs of AdWords are unpredictable, and clicks do not necessarily mean sales. For SEO, you might not even have to pay anything if you write the content yourself – and it stays in your site forever. All you need to pay for is your server or host and that’s it.”

2. SEO has a Bigger Range of Searchability

AdWords is only limited to Google, but when you rank at the top of search engines for SEO, your page appears on Google, Yahoo, Bing, MSN, and every other search engine available on the planet. Not everyone uses Google and if a large number of your target market does not use this search engine, then your AdWords ad will not be successful.

3. Better Long-term ROI

Though the results of AdWords are instant, they’re not on the internet forever. They’re only available as long as you pay for the clicks – if you don’t want to spend for the ads anymore, you can simply turn them off. SEO, on the other hand, lasts longer. As long as your site is up and your content is posted, then absolutely anyone at any time can see it. You only need to invest in it once, but it’s there, in theory, forever.

4. Organic Clicks

Be honest, when you use Google, do you really click on the ads found on the top or right side of the screen, when you know they’re paid ads? No, right? What you look for are the credible websites and sources who rank the highest because you know they earned it.

About 70% of websites search engine users click on are organic – which are the sites found on the first page of Google. And how do you place your site at this location? Through effective SEO. About 70-80% of users actually ignore the paid ads – instead, they focus on natural and organic results, which will get your optimized content more organic clicks.

5. Limitless Content

AdWords has a limit to the # of characters in each ad. The headline should only contain 25 characters, 35 each for two lines of the text, and 35 on the URL display. This can be very tricky as you’d have to concise everything you want to say in a very limited space.

For SEO, however, the limit to your content can be endless. Typically, great content can range from 300 to 2000 words, which gives you the ability to fully express what you want to say to your audience.

When planning your company’s marketing strategy, SEO can give your business the profits and conversions that you need without having to spend so much. If you want long-term organic traffic, leads, and sales, SEO is definitely the way to go.


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CD & DVD Duplication Equipment

All You Need to Know About CD-DVD Duplicator Equipment

We’re currently living in the digital world. The vast majority can now invest into the most advanced technological gadgets especially those that are valuable for the storage of data and information. This is vital since everything is currently stored in substantial volumes and in advanced digital formats. Fortunately, there are gadgets and devices that can facilitate this easily such as blank:

  • cd-duplication-imageCDs
  • DVDs
  • Mini discs

Currently these are the most commonly used storage devices. Although there are numerous duplication services today, you may need your own blank media and CD and DVD Duplication Equipment. This is incredible, particularly if you frequently make copies and duplicates.

In case you’re not sufficiently updated, chances are that you haven’t heard about a CD duplication equipment. These are not like the disc burner software usually installed in computers and PCs. Blank media and CD and DVD Duplication Equipment have several differences and numerous advantages over the standard burners. Here’s a brief review to get you informed on how this works.

CD duplicator equipment are also called disc duplication towers or copy towers, these units are a sort scanning equipment that transfers data and information from one CD or DVD onto another. This is perfectly achieved by the use of laser technology. In spite of the fact that their capacity is like CD or DVD burners, duplicators can make numerous CD duplicates at ago. It’s a more proficient system particularly if you are replicating gigantic measures of data and information. Organizations and people who need to make DVDs or CDs in mass make use of these disc duplication towers. For many businesses and organizations, they are convenient when backing up or storing their data and information.

You can find numerous duplicators as stand-alone gadgets. These can be directly plugged on a PC. The great thing about these duplicators is that you won’t have to introduce or install any other kind of software. When creating DVD or CD duplicates, the disc duplication tower scans the master DVD or CD at first as it gathers all the original information on it. This content, whether in audio, video or data format is then set in the unit’s memory and then transferred onto blank CDs or DVDs. The duplicators can copy from 3 to 20 CDs at ago contingent upon the quantity of disc drives available. The duplication speed relies on what media or file you’re duplicating. However, the average time is ranges between 2 to 4 minutes for a CD and 5 to 8 minutes for a DVD.

The most efficient disc duplication towers uses a glass mastering manufacturing system for exceptionally accurate duplicates. This make an accurate and exact copy of the master duplicate. It also ensures that the newly-created CDs are perfectly protected from little contaminants, such as:

  • Hair
  • Dust
  • Pollen

The duplicated DVDs and CDs are also less inclined to scratches thus allowing for easier handling. There are also units which directly engrave the CD or DVD label on those particular discs. That serves another great purpose which is an advantage to the duplication process.

Before picking out a CD and DVD Duplication Equipment, here are the things you need to put into consideration:

1. Consider the duplicating speed
2. Consider the number of disc drives in it
3. Consider the source and disc capacity

Numerous blank media and CD and DVD Duplication Equipment work awesome with:

1. Blu-ray discs

2. DVD +R

3. DVD –R

However, the copies may not work on players that are made before the year 2000.

Also, make sure the DVDs or CDs you’re duplicating are not copyrighted. Otherwise the disc duplication towers will not copy them.

To get your CD’s and DVD’s duplicated visit their website to find out more

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